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What Do Parents and Physicians Really Think
About the ESRB Ratings System?

National telephone survey by Penn, Schoen & Berland (a leading Democratic polling firm) and American Viewpoint (a leading Republican polling firm)

"Only 18 percent of parents completely trust the current parental advisories and rating systems for video games and computer games&70 percent of parents want an independent body not the government or the media industry to be responsible for creating and overseeing a media rating system."

(This national survey of 1,000 randomly selected parents was conducted April 13 22, 2003 for Common Sense Media)

National Gallup Poll

When asked whether the producers of video and computer games offer "enough information about the violence content to make decisions about what is appropriate for children,"

74 percent of 1,022 adults surveyed said producers "do not provide enough information."

When asked whether it "is sufficient that the industry just provide information to the public about the violence content of movies, music CDs and video games or do you think that there should also be restrictions on the sale of such violent materials to children under 18,"

73 percent of adults surveyed said they wanted "restrictions on sale of violent materials."

(This information is from the last poll taken by Gallup on the ratings issues, June 11-13, 1999.)

Journal of the American Medical Association

"Our content analysis suggests that many E-rated video games contain a significant amount of violence and that an E rating does not automatically signify a level of violence acceptable for very young game players. Physicians and parents should understand that popular E-rated video games may be a source of exposure to violence for children that rewards them for violent actions and that may contain other content that is not expected of an E rating."

(Article by Kimberly M. Thompson and Kevin Haninger in the Journal of the American Medical Association, August 1, 2001, Vol. 286 No. )

The Lion & Lamb Project

The Lion & Lamb Project is an initiative of the Tides Center.