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The mission of
The Lion & Lamb Project is to stop the marketing of violence to children. We do this
by helping parents, industry and government officials recognize that violence is not
child’s play –and by galvanizing concerned adults to take action
Lion & Lamb works to reduce the marketing of
violent toys, games and entertainment to children in two distinct ways. We work with
parents and other concerned adults to reduce the demand for violent
"entertainment" products, and with industry and government to reduce the supply
of such products.
We believe that attitudes about violence as
"entertainment" can be changed over time. Just as attitudes about drunk driving
and smoking have changed, we believe that Lion & Lamb can help forge a national
consensus that violence is not child’s play. Just as it has become
"uncool" to pollute and to litter, we are working to change the tolerance level
for violence as a "cool" theme for toys and other entertainment products for
children.
There are several ways we get this information
to parents, professionals, government officials and industry:
- Our first resource is a Parent
Action Kit, which provides parents with information to help them better understand the
effects of "entertainment" violence on children's behavior, and gives specific
suggestions for changes they can make. .
- We also sponsor
Violent
Toy Trade-Ins throughout the country. Children bring in violent toys and transform
them into a Peace Sculpture as a statement of their desire for a less violent and more
peaceful world. We have written a simple how-to manual,
Toys for Peace, to help groups organize such events.
- We testify
before Congress about the need to stop the marketing of violence to children.
- We hold an annual press conference every November highlighting
the year’s Dirty Dozen violent
toys and the Top Twenty creative
nonviolent toys.
- We respond to media requests
for information, thus bringing this issue before millions of viewers, listeners and
readers.
The Lion & Lamb Project has been successful in promoting
nonviolent values because concerned individuals get involved. If you'd like to join
our efforts, please refer to our What You Can Do
section.
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